Popular Cars May Be Bypassing U.S. Market

October 29, 2010 at 7:14 am

With the U.S. no longer the world’s No. 1 car market, global automakers are looking past regulations and fickle American buyers to target booming emerging markets.

For years the secret to success in the automotive business was to penetrate the U.S. market. Automakers such as Toyota (TM), Honda (HMC), BMW (BMW:GR), and Mercedes-Benz (DAI) enjoyed plush revenues as their network of dealerships expanded across North America. So great was the market that automakers were willing to jump through U.S. regulatory hoops. They installed such devices as catalytic converters and introduced new models and engines—in some cases adapting right-hand-drive vehicles to offer left-hand drive. They kept production costs down and spent millions of marketing dollars to entice credit-happy American consumers.

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Entry filed under: China, Trade.

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Travel with the Northern Kentucky Chamber in 2012

Peru - August 12-20, 2012
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