Before Heading to China… Make sure you know what you’re trying to do there

December 1, 2009 at 8:00 am

If you’re an executive under pressure to move business to China, think carefully before committing to a strategy.

Considering that China has undergone rapid and sustained economic growth over the past 30 years and today is the largest recipient of foreign direct investment in the world, it isn’t surprising that many companies feel the need not only to respond to competition from Chinese-made products but also to enter and compete in the Chinese market itself.

The problem is, some businesses are rushing in without a realistic understanding of the opportunities presented by China and the trade-offs inherent in pursuing them.(By GARRY D. BRUTON , DAVID AHLSTROM and LU YUAN, The Wall Street Journal, NOVEMBER 30, 2009)

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Entry filed under: Asia, Business Development, Business Environment, China, NKITA, Northern Kentucky.

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Travel with the Northern Kentucky Chamber in 2012

Peru - August 12-20, 2012
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