In China, Online Advertising Holds Real Promise

November 24, 2009 at 8:00 am

HONG KONG — While Internet advertising revenue growth in the U.S. has stalled since the global downturn set in, some hope remains for China’s highly trafficked Web sites.

“For 2010 we’re estimating about 20% growth for online advertising,” says Ben Cavender, a senior analyst at Shanghai-based China Market Research Group. “That’s compared with the U.S., where it’s under 5% a year.”

China’s largest Internet portal, Sina Corp., is optimistic about online advertising–and rightly so. Forecasting advertising growth in 2010, Sina, which Forbes Asia named one of the “Best Under A Billion” companies, posted third-quarter profits Tuesday that beat some analysts’ expectations.(by Hana R. Alberts,Forbes, 11.17.09)

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Entry filed under: Asia, Business Development, Business Environment, China, Innovation, marketing, NKITA, Technology.

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