A Golden Recipe for McDonald’s Europe

August 19, 2008 at 2:10 pm

Three years ago, Denis Hennequin was faced with the supersized task of turning around the lackluster growth of McDonald’s Europe. The Frenchman—the first non-American president of the fast-food chain’s European operations—embarked on a massive McMakeover of more than one-third of the Oak Brook (Ill.) company’s 6,400 European outlets. And voilà, today McDonald’s Europe is sizzling. “The European business is growing much faster than the U.S.,” says Steve West, restaurant analyst with St. Louis brokerage Stifel Nicolaus. Click on the linkfor complete article

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Entry filed under: European Union, Global Business, NKITA, United States.

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Travel with the Northern Kentucky Chamber in 2012

Peru - August 12-20, 2012
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